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374 Указатель терминов и названий на английском яз P package 248 packager 248 packaging 248 page 248 page-one 248 page-oner 248 pagination 248—249 paging 152, 248 paging Hardware 149 paging-in 152, 249 paging-out 249 paleography 249 pamphlet 249 pamphleteer 249 panacea 66 Pandora's Box 45 panel 249 panel games 249 panelist 249 panel meeting 249 panopticon without physical walls 249 paparazzi 249 paperback, paperbaund 249, 258 paper cover 249 paper currency 92 paper feed 126 paradigm 2 4 9 - 2 5 0 paradox 250 paradox: globalization cre­ ates localization 250 paradoxes оГ modernity 165 paradoxes of the new tech­ nology 250 parajournalism 250 parental guidance 250—251 parsimony principle 251 parlici pating sponsors 251 participation paradox25l participation program 251 participation versus repre­ sentation 251 partici patory communication 251 partici patory democracy 103, 252 partici patory journalism 251 partici patory model 252 "partici patory paradise" 252 participatory prose 117 partisan journalism 252 pass-along audience, passalong reader 252 password 252 password protection 76 paternalism 252 pattern 253 pattern oflhoughts 253 pattern rotation 289 pay cable 325 payola 253 pay television 38 pen-and-inkwar 253 pen name 23, 253 penetration 253 penetration rale 253 penny press 253 perfect competition 253 performance 253—254 performer 254 performing arts 254 periodical 179 periodical press 265 permissiveness 254 permissivism 254 personal computer 73 personalization of events 254 philosophy 254 philosophy of storytelling 254 photographic record 281 pick-up cartridge 50 picture control desk 113 picturephone, picture tele­ phone 254 picture rotation 289 pigeon-hole approach 254 pilot 255 pilot grants 255 pilot production 255 pilot study 255 pirated edition 255 pirate stLilion 255 pilch 255 pilch advertising 255 pitch оГ grooves 255 pitcher, pitchman 255 pixel (picture element) 255 pixel depth 255 plagiarism 255 plain Style 256 player 256 play function 256 playing held 226 playlist 256 plebiscitary democracy 103 plenty of human contanct, bui no humanity 256 plethora of sighs 256 plug 256 pluggers 256 pluggies 256 plugola 256 pluralistic democracy 103 pluralistic hedonism 256— 257 pluralistic ownership 257 pluralistic syslem 257 plurality of non-state and non-market media 257 pluralizalion of our "selves" 257 pocket-book series 258 pocketpiece 258 point 258 poinl a! issue 258 point of view 258 point-to-poini 258 point-to-point line 258 point-to-point media 258 point-to-poini network258 point-to-poini video 258 polemic 258 polemics 258 polemisi 258 political advertising 275 political bias 349 political communication 258 political content 258 "political economy" ap­ proach to communications and information ussues 259 political indoctiination 259 political programs 270 politics of culture in Amer­ ica 259 politics оГ scandal 259 poll 259 polling 259 pollster 259 polysemy 259