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Указатель терминов и названий на английском яз 373 nichefication 237—238 nickelodeon 238 Nielsen company 238 node 238 noise immunity 238 noise killer 181 noise protection 238 noises 133, 238 nomination 239 new technological paradigm nominator 239 no-name brand 46 236-237 non-arts program 239 new temporality 237 nonbook239 new Tower of Babel 237 new irilateralism 237 non-broadcast television 239 new "world consciousness" 237 noncommercial advertising 239 New World Information and noncommercial broadcasting 239 Communication Order newsroom 236 news satellite 236 news service 236 news story 302 news summary lead 38 news value 236 news vendor 234 newsworthy 236 newsy 234 (NW1CO) 229 noncommunication 239 no news is good news 239 nongeosynchronoiis orbit 291 non-jingles 239 nonlinear distortion 239 nonlinearity 239 nonnetworktelevision 240 nonverbal communication 240 noosphere 240 normaiive theories of media 240 no sence оГ place 240 note 240 noles for article 240 notes of a journey 240 nuts and bolts of printed news 240 О objective journalism 241 objectivity as strategic ritual 241 obscenity 241—242 off-Broadway 242 off-camera 242 off-camera announcer 242 off-line 242 off-line mode 242 off-neiworkprograms 242 оГГ-оГГ- Broadway 242 off-shore (offshore) 242 olf-the-air broadcasting 242 olf-the-air television 242, 248 olf-the record 243 oligarchic model 243 ombudsman 243 omnibus edition 243 omnibus newspapers 243 on air 244 on-camera 308 one-man show 243 one-night stand 243 one-shot 243 one-lime-only 243 one-way medium 243 one world, miilbpteciiltua s243 on-line 242, 244 , on-line database 244 on-line editing 244 on-line medical advice 244 on-line mode 242 online newspapers 244 on-line payment syslem 244 on-line service 244 on-1 he-air 244 open access Tor minorily ideas and opinions 244 open and receptive society 280 open diversity 244 open-ended 244 open-ended interview 244 open-ended question 244 open-ended syslem 244 openness of the television 245 open society 244 open system 245 open-system pamdigm 245 open vote 349 operating system 245 operation pane) 249 opinion column 245 opinion leader 245 opinion magazine 246 opposition beiween the Net and the Self 246 optical disk 105, 246 optimal media competition 246 option 246 oral coefficient 246 oral condition 247 original 247 Orwellian images оГ society 247 outdoor 247 outdoor aerial 247 outdoor advertising 20, 247 outdoor pickup 247 outdoor recording 247 outsider 247 overcommercjalization 247 overload, overloading 247 overseas 248 overseas broadcast 248 overseas service 248 over-the-air broadcasting 248 overvoltage protector 272