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Указатель терминов и названий на английском яз 371 metalanguage 209 metaphysics of the signifier and of the code 209 metatwaddle 209 methodological collectivism 209 methodological individualism 209 middle 209 middle article 209 middle Ь г е а к 2 0 9 middle class 209 middle way 209 mighty micro 210 mimeograph 210 minicomputer 73 minority 210 minority channel 210 minority report 210 mirror 210 miscall 210 miscellanea 210 miscellaneous news 210 miscellany 210 miscolour 210 miscopy 210 misinform 210 misinformation 210 misprint 210 misquotation 210 misrepresent 210 misspell 210 mixed media 215 mixed ownershi p 257 mixer 210 mixing of cultures 210 mobile 21 1 mobile advertisement 211 mobile camera 211 mobile reporter 21 I mobile service 21 I mobile station 325 mobility 211 mock-up 183 mode 211 model of communication 21 modem 211 mode of operation 211 mode of production 21 I mode of publication 2 I 1 moderate competition 73, 246, 337 moderation syslem 211 moderator 211, 233 modernism 211—212 modification 21? modular service agency 212 modulation 212 modulator 21 I module 212 monetarism 213 monetary culture 213 monitor 213 monitoring 213 monitoring head 149 monitoring station 213 monopolistic competition 213 monopoly 213 monopoly domination 110 more information = less in­ formation 166 mosaic culture 213 mosaic forms of the T V image 186 motion picture 214 motion picture company 214 motion picture industry 214 motion picture projector 214 motion picture theater 214 movie 214 movie audience 214 movie camera 214 movie commercial 214 moviedom 214 movieland 214 movie market 214 movie poster 214 movie star 214 muckrakers 214 multicast address 214 multicast communication 214 multicasting 214 multiculturalism 214 multidimensional politics 214 multidiscipliuarity 188 multi-esiinic communica­ tions environment 215 multimedia 215 multimedia books 215 multimedia coproduction 215 multi-media learning 215 multimedia product 215, 216 multimedia project 216 multimedia stores 216 multimedia vector 216 multiple aperture model 29, 216 multiple approach 216 multiple-camera filming 216 multiple camera technique 216 multiple contract 216 multiple stores 217 multiple system operator 217 multiplex channels 217 multiplexer 217 multiplexing 217 multiplicity paradigm 188 multipoint line 258 multipolar world 217 multiuser dungeon { M U D ) 217 musical 217 musical comedy 60 music video 217 "must carry" rule 218 myth 218 mythmaking power of a medium 218 myth of Ihe free press 219 I N naked 219 naked cable 219 •2V naked facts 219 naked faith 219 naked machine 219 naked promise 219