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370 Указатель терминов и названий на английском я marking 192 mass audience 193—194 mass communication 68, 194-195 mass culture 195 — 196 massively paralleling cornpuling 196—197 mass media 197—198 mass media without masses 198 mass society 198 master 198 master control 198 master hie 198 masier negative 198, 247 master original 198, 247 masier printer 198 master recording 198 master sound track 198 master station 198 masters of film 128 matter 198 matter of dispute 198 matter of form 198 matter of opinion 198 JvlcLuhanism 199 measurement techniques 199-200 mechanical media 332 media 200 media as actors in societal dramas 200 media as srorytelling 200 media buyer 200 media buying service 200 media-centred paradigm 54 media control process 200 media coverage 200 mediacrncy 200—201 media credibility 201 media diversity 192, 201 media education 201, 203 media effeci 201 media events, pseudoevents media market 204 media mechanism 204 media mix 204 media monopoly 204 mediamorphosis 204 media oligopoly 204 media pluralism 204 media's political content 204-205 media support system 205 media survey 205 media synergism 205 mediated meanings 202, 205, 206 mediated reality 205 media theory map 205 mediation, mediatization 206 mediatization of the lifeworld 206 mediatized culture 207 media usage 207 media venicle 207 medium 200 "medium is the message" 199, 207 medium of the socialization magazine format 190 magazine program 190 magic bullet 190 magneto-optical disk 105 mail 190 mail advertising 190 mail carrier 50 mail edition 190 mailing list 298 mail-order advertising 190 mail order firm 190 mail-order bouse 190 mainstream (mainstreaming) 190 mainstream media market­ place 82, 190 mainstream media of the Western World 190-191 majority 191 make 191 make a stir 191 maker 191 make the papers 191 makeup 191 making 191 manage 191 managed news 191 management information syslem 191 manager 191 managerial position 191 managing director 191 managing editor 113 manipulated consumers 79 manufacture 191 mapping 191 margin 191-192 marginalization 192 marginal man 192 marginal notes 240 mark 192 market 192 market conformity 192 market dynamics 192 market for loyalties 192 "market fundamentalism" 192 marketing 192 marketing concept 192 marketing strategy 192 marketplace оГ ideas 193 market principles 192 market segmentation 293 326 megamedia event 207 megaplayers 207 melding of formats 207 melting pot theory 207 memory 208 memory bank208 memory board 43 memory ceU 51 memory paging 248 menu 208 menu bar 37 menu dialogue 101 merge 208 mergence 208 merger 208 merger company 208 merging 208 202 media framing of politics 202 meritocracy 208 message 153, 208 media generation 202 message movement 208 mediagenic 202 message origiaator 209 mediagenic politician 202 messenger becomes the mes­ media imperialism 203 sage 209 media junkie 203 metainformation 209 media literacy 203 '