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Указатель термита и названий на анг/ншеком язык base computer 73 basic formula 38 basic hardware 149 basic oppositions 38, 40 basic service 38 heal 38 beat generation 38 beatnik 38 bed-rock 3 8 - 3 9 bedrockaudience 39 behavioral journalism 39 behaviorism 39 bench lest 328 beneficiary of ihe informa­ tion revolution 39 bestseller 39 biased data 39 biased journalism 39 biasing effect 39 bias of communication 40 bibliography 40 bibliology 40 bibliomania 40 bibliophile 40 bibliopole 40 bicycle network 40 bicycling 40 "Big Seven" 40 "Big Three" 40 biggest stories of the year 310 bill 40 billboards 40 billing 40 Bill of Rights 40 billposter 40 btllsticker 40 binarity princi pie 40—41 binary file 41 binaiy format 41 binary logic 38 binary models4l bipolarity 41 bit 41 bit-addressable 41 bit by bit 41 bitcasting 41 bitmap 41 black-and-white 41 black-and-white artist 41 black-and-white judgement 41 black-and-white morality 41 black-and-white television 41 black box 41 black holes оГ informalionalcapttaiism 41 blacklisting 42 black, fat type 338 black weeks 42 blank42 bli p culture 42 block-buster film 42 blocking 42 block programming 42 Blue B o o k 4 2 - 4 3 blue collar 35) blue pencil 43 blue penciling 43 blueprint 43 blueprinter 43 board 43 board of editors 43 body 38, 43, 183 boiler-plate 43 boiler plate campaign 43 book 43 book agent 43 book business 43 book card 44 bookclub 44 bookery 44 booketeria 44 bookfair 44 bookmaker 44 book of reference 281 books are our best ambassa­ dors 44 bookselling space 44 bookstore 44 boom 44 boom operator 44 boomerang effect 44 boost 44 booster 44 bottom 45 bottomed 45 bottomless 45 bottomless arguments 45 bottom note 45, 132 bottom of file 45 bottom price 45 boutique 45 box 45 box office 45 box office hit 42 box-office play 45 box office television 45 brain 45 brain-drain 45 brainpower 45 brainstorming 45 brainwashing 45 brand 46 brandish 46 brand loyally 46 brand manager 46 brand name advertising 46 breadth 168 break46 bridging 46 bridging shot 46 briefing 46 broadcast camera 48 broadcasler 46 broadcasting 46, 278, 325 broadcasting director 46 broadcasting industry 46 broadcasting satellite system 46 broadcasting set-up 46 broadcasting station 46 broadcast television 325 broadsheet ISO browser 47 budget 47 budget level experiment 47 budget of news 47 buffer 47 buffering of video 47 bulletine flash 233 bumper 47 bumper sticker 47 bus topology 225 business advertising 20 button 47 buzz word 47 by-line 47 by-liner 47