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356 Указатель терминов и названий на английском я audiobook33 audio gain 139 audio mixing desk 113 audiophile 33 audiovisual aids 33 audiovisuals 33 audition 33 augmented reality 33 auteur 33—34 auteur theory 33 authentication 34 authentication of messages 34 authenticity 34 authentic news 34 authentic lexL 34 authoritarianism 34 authoritarian theory 134 authoritative information 34 authorization 34 authorized edition 34 authorized translation 34 authorized use 342 authorship 35 author's royally 35 author's sheel 298 autocode 35 automated interactive pub­ lishing system 35 automatic dictionary 102 automatic reader 35 automatic television camera 48 autonym 35 aulopoiesis paradigm 35 availability 36 avalanche of information 36 average audience 36 average rating 269 average reader 36 alternative comnn mica lions 25 alternative journalism 25 alternative module 25 alternative press 25 ambivalent potential оГ mass communication 25 ambush interview 25 American broadcasting com­ pany - A B C 25—26 American participant pro­ grams 26 America's new leadership style 26 amplification 26 amplitude-mod illation broadcasting — AM 26 anagram 24 analog simulator 301 analysis 26 analyst 26 ananym 24 anchorman 26, 153 anecdote lead 38 aniline printing 130 animated camera 27 application ISI appreciation 29 arbitration 29 Arbitron 2 9 - 3 0 arcade games 30 areas of dominant influence 30 arm 30 armaments drive 111 article 30 articles ofconsumpion 30 artifact 30 artifical intelligence — Al 3 0 - 3 1 , 74 art of the film 128 ascertainment of community needs 31 assembler 31 assembling 31 assignment 31 assignment оГ copyright 31 Associated Press — AP 232 asterisk 31 asymmetrical distribution of communication iesources3l Athenian agora 31—32 animated cartoon 27 animated cartoon designer 27 attack on language 32 attribution 32 animation 26—27 audience 32—33 Annenberg school 27 — 28 audience and advertiserannouncer 28 supported media 205 annual discount 105 aiidiencecbaracteristics270 anonym 28 audience flow 33, 270 anthology series 28, 296 audience maximization 33 anthropology 28—29 audience profile 33 atiticommercial 29 audience rating 33 anti-interpretation 29 audience-supported media anti-social music 29 205 aperture 29 apparatus of image-making 29 audience turnover 33, 270 audimeter 33 applause mail 29 В backbone network 36 background 36, 38 backgraunder 36 background film 36 background noise 36 back issue 36 bad redundancy 133 bad variety 133 balance 36—37 ballanced programming 37 ballyhoo 37 banality 133 band 37 banding 37 bandsman 37 bandmaster 37 band spread 308 bti nd wagon effect 37 bandwidth 37 banner 37 banner page 37 bar 37 bar code 38 bardic television 38