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Discussion – abrupt questions for the purpose of finding of the right answer. In pedagogical process acts as one of methods of active training. Trainees should study the corresponding literature, to receive necessary information. During everyone has the right to state the point of view. Discussions form abilities to argue, prove, formulate a problem, etc. Dissocial education (lat. dis – a prefix reporting to concept opposite sense) – purposeful formation antisocial consciousness and behavior at members countercultural (criminal and totalitarian – political and quasicultured) the organizations (communities). E Education – the act or process of imparting or acquiring knowledge, skill, or judgment; any process, either formal or informal, that shapes the potential of a maturing organism. Informal education results from the constant effect of environment, and its strength in shaping values and habits can not be overestimated. Formal education is a conscious effort by human society to impart the skills and modes of thought considered essential for social functioning. Techniques of instruction often reflect the attitudes of society, i.e., authoritarian groups typically sponsor dogmatic methods, while democratic systems may emphasize freedom of thought. Education concepts – a frame of reference on the contents and duration of base subject studying matters in various types of educational institutions, a certain way of understanding of the purposes, tasks, the organizations of educational programs. Educational relations – the version of human relations arising in educational interaction, directed on spiritual, moral, etc. development and improvement. Educational work – purposeful activities for the organization of adults’ and students activity, setting as the purpose a creation of conditions for high-grade development of the personality. Edward Bernays (1891–1995) – nephew of psychoanalyst Sigmund Freud, was considered the father of the field of public relations. Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious. He felt this manipulation was necessary in society, which he felt was irrational and dangerous. 26