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Midas touch cartoon characters in the world and is the mascot of The Walt Disney Company, the world’s largest media conglomerate. In 1928 Mickey debuted in the animated cartoon Steamboat Willie. He went on to appear in over 130 films. Nine of Mickey’s cartoons were nominated for the Academy Award for Best Animated Short Film. In 1978, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame. Also, if something is Mickey Mouse, it is intellectually trivial or not of a very high standard. Midas touch – (миф.) прикосновение Мидаса, баснословно богатый человек; способность превращать в золото всё, к чему прикасаешься Once, as Ovid relates in Metamorphoses, for bringing the satyr Silenus back to Dionysus, king Midas was offered his choice of whatever reward he wished for. Midas asked that whatever he might touch should be changed into gold. He rejoiced in his new power and as soon as he got home, he ordered the servants to set a feast on the table. “But when he beheld his food grow rigid and his drink harden into golden ice then he understood that this gift was a bane and in his loathing for gold, cursed his prayer” (Claudian, “In Rufinum”). Now, Midas hated the gift he had coveted. He prayed to Dionysus, begging to be delivered from starvation. Midas, now hating wealth and splendor, moved to the country and became a worshipper of Pan, the god of the fields and satyr. Also, if someone has the Midas touch, they make a lot of money out of any scheme they try. A person who is very successful in business, with whose involvement “everything turns to gold”, is said to Illustration of Walter Crane from “A Wonder-Book have the Midas touch: All his firms are extremely profitable. He has the for Girls and Boys” (1893) by Nathaniel Hawthorne Midas touch. 110