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cry wolf бить ложную тревогу M E A N I N G : to give a false alarm of danger; to warn of a peril that you know is not real Don’t worry if my little brother starts screaming that there’s a ghost in his room. He always cries wolf. ORIGIN: One of Aesop’s most famous fables tells of a bored shepherd boy who falsely cried that a wolf was killing his sheep. When people came and found out there was no wolf threatening the sheep, they were annoyed. The shepherd did that once too often; one day when a real wolf came, no one came when he called out, and the wolf ate the sheep. customer is always right клиент всегда прав M E A N I N G : one of the popular phrases now associated with the business of selling through stores Rule 1 – the customer is always right. Rule 2 – if the customer is wrong, read Rule 1. ORIGIN: The saying is attributed to H. Gordon Selfridge, an American who came to Britain and introduced the idea of the monster department store. cut the Gordian knot рассечь / разрубить Гордиев узел M E A N I N G : to solve a tricky problem with one decisive action; in a strong; simple and effective way There was so much fighting between staff, she decided to cut the Gordian knot and sack them all. ORIGIN: According to Greek legend, King Gordius of Phrygia tied his wagon to a tree with a complicated knot. Whoever managed to undo it, would rule Asia. Alexander the Great simply slashed the knot with his sword without trying to untie it. 33