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Указатель терминов и названий на английском лз 3/9 by step" method 56, strip program 312 stri p run 312 strip show 312 step deal 309 strong democracy 312 slep funding 309 structuralism 312—313 sticker 309 structural journalism 313 stop-press news 231 structure 313 storage 208, 309 structure and function ofStorage budgets 47 commuiucation in society "siore-and-forward" basis 55 313 story 200, 310 "step surveillance radar 315 surveillance society 315 sustaining program 315 sweep, sweeps 315 swing 315 swinger 315 swinging 315 switchboard 315 switched line 315 switcher 315 switching 315 switchroom 315 symbiosis 315 symbol 299, 316 symbolic environment 316 syndicate 316 syndicated cartoon 61 syndicated column 317 syndicated program 317 syndicated show 317 syndication 316 syndication rights 317 synergism 317 synopsis 317 syntagma 317 synthesizer of wanls 317 synthetic culture 318 syslem 318 system name 219 system of subject heading 289 system operator (sysop) 318 system .security i I К system-wide analysis 87, 318
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stunt, stunting 313 storytelling 152, 310 stuntman 313 story theology 310 strategic discourse initiative style 3 1 3 - 3 1 4 (SOI) 310 style sheet (stylebook) 314 strategic investments 310 "Styles of Radical Will" 314 strategies of absence and styling 314 stylist 314 presence 310 subcultural programming 314 strategies of information subculture 314 adaptation in society 329 subliminal technique in ad strategy 3! 1 vertising 314 strategy of cultural revalori subscriber 314 zation 311 subscription 314 strategy offranchises 311 subscription rate 314 strategy of outsourcing 311 subscription television 314, streaming audio-video 311 325 streaming tape 320 subsidiary rights 314 striking statement lead 38 Summary 22 string 312 Sunday paper 235 string correspondent 312 super media 314 Stringer 312 suprastale communication strip 312 policy 314 strip cartoon 312 surrogate for community 326 strip film 312 surveillance 314 strip off312
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table 318 table-book 318 table of contents 318 tablet 318 tabloid 180, 319 tabloid journalism 319 tabloid press 319 tabloid T V 319 tailor-made 319 take-over 319 lalked books 319 "talking" Ь о о к 3 1 9 talking film (talkie) 319 talking head 320 talk radio 320 technique called hypo-ing 321 talk-show 320 technological convergence of tape 320 media 226 lape deck 320 technological delenninism 32) tape editing 320 technological idealism 321 tapeless editing 320 technological illiteracy 89 tape recorder 320 technological theology 322 target audience 320 technomania 322 taste culture 320 technophobia 322 taste public 320 tec hnostr net tire 322 teaser 32 I telebridge 322 telecast 322 technetronic society 321 technical dimension of uni telecasting studio 322 telecommunication 322—323 versal access 321
