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Указатель терминов и названии на английском я 377 ring topology 225 realization of even! 288 ritual readership 280 ritual storyteller 254 rock 288 rocker 288 rock music 288 rock'n'roll (rock and roll) rotation 289 rotation in office 289 round-up 289 royally 289 rubber stump 289 rubric 289 nibrication system 289 lubricator 289 ruinous competition rule making 289 "rulesofthe road" 290 run 290 running commentary 290 running time 290 rush 290 nish copy 290 rushes 95, 290 73, rush-telegram 290 "Russian dolls" method 288 rockopera 288 role 288 role paying technique 288 246, 337 rule 289 rule book2S9 56, 290 s salad bowl theory 207 sale 290 salesmanship 290 sales promotion 290 sales resistance 290 salvation through communi­ cation 290—291 sampling 291 sandwich-board 291 sandwich culture 291 sandwich-man 291 satellite antenna (dish) 325 satellite communication 325 satellite communicalion sys­ tem 291 satellite network223 satellite subscription televi­ sion 325 saturation 253 scanner 291 scanning 29! scatter buying 292 schedule, scheduling 292 scheduler 292 screening 292 screen market 292 screen personality 292 screenplay 292 screen-test 292 screenwriter 292 scroll 293 scroll bar 37, 293 scroll box 293 scrolling 293 second-general ion computer series 296 seiver 296 sel 296 set designer 296 set of pages 350 set of questions 296 set-top box 172 setting 297 setting to music 297 set type 296 set-up 297 sex 297 sexnppeal 297 sex-bomb 297 sex book 297 sexism 297 sexist advertising 297 sexist society 297 sexploilation 297 sex shop 297 shaky and searching camera 74 second-hand information 128 second socialization 293 segmentation 293 selective exposure 293 selective negligence 293 selective perception 293 selectivity 293 self-regulation 293 semioclasty 98, 295 semiotics 294—295 semiotics of technique 294 semiolic warfare 295 sensate culture 295 "schools ofthe air" 292 science fiction (sci-fi) 292 Sensationalism 295 science-for-everyone series 292 sensational news 295 scientific volabulary 349 sequel 295 sci-fi movie 292 sequel to a story 295 sci-fi thrillers 292 sequel to afilm295 scoop 292 sequence 295 scoop story 292 sequence of events 295 screen 292 sequencing 295 screen adaptation 292 serial 296 screen character 292 serial access 296 serial search 296 screendom 292 297 share 199 sheet 297 shield laws 298 shift from mimesis to irony 298 shock therapy 298 shoot 298 shooting 298 shooting location 298 shooting scripi 298 shopping channel 298 short 299 short circuit 299 short-dated 299