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376 Указатель терминов и названий на английском я puppet puppet puppet puppet puppet puppet animation 277 film 277 government 277 play 277 show 277 theatre 277 push 277 push-button 277 push-button control 277 pushbutton panel 249 put all one's eggs in one bas­ ket 277 publishing field 276 puffery 277 puffy style 277 pundit 277 punditocracy 277 puppet 277 Q qualification 277 quality magazine 278 quality newspaper 278 quality of life 278 quality program 278 question-master 278 quality television 278 quizmaster 278 quasi-infinite transmission quiz show 278 278 R radical press 278 radio 278 radio network, radio nel 223 rap 279 raster 279 rate 279 rale books 279 rate cards 279 rating 199, 279 rating companies 279 rating points 279 rating services 279 reader 279 readership 280 readtability 168 reality effect 280 rebale 280 rebroadcast, rebioadcasting 2S0 recall interview, recall tech­ nique 280 receiver nonlinearity 239 reception 280 receptive journalism 281 rcccpliveness 280 recognition 281 recognition news 281 recognition test 281 record 281 recorded programs 269 recorder 281 record group 147 recording company 281 recordist 281 reduction 281 reduction printing 281 redundancy 281 "re-feodalization" 281 reference 281—282 reference book 281 reference edition 282 reference function 282 reference library 282 reference line 282 reference renaissance 282 referendum 282 referent 282 reflective diversity 244 region 282 regional network 223 regionalism 282 regulation 2 8 2 - 2 8 3 regulation: ally of freedom 283 reinforcement 332 release 283 relevance, relevancy 283 religious programs 270 remake 283 remediation 2 8 3 - 2 8 4 remixing 284 remote 284 remote broadcast 284 remote control 284 remote pickup 284 remote transaction (unctions 55 rendering 2S4 rendition 284 rental market 284 replacement o l ' T R U T H with a "plurality of truths" 284 replication 284 replication of code 285 representational media 332 representative diversity 285 representative or parliamen­ tarian democracy 103 reprint 285 reproduction 285 reprography 285 research departments 20 resonance 285—286 respondent 286 response 286 response rate 286 response time 286 responsibility for mass com­ munications 286 responsibility of selfcensorship 286 "responsibility vacuum" 287 result site 301 results of feedback 55 retail, retailing 287 retail advertising 20 retrieval, delivery or ex­ change functions 55 return point 258 Reuters 232 review 287 reviewer 287 revisiting four theories of Ihe press 287 "revolving door princi pie" 287 rhetoric, of democracy 19, 256 right 287-288 right of privacy 288