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Указатель терминов и названий на английском тык 375 pool 260 poorseller 39 pop art 260 pop journalist 260 popular culture 260 popularization 260—261 popular-science film 128 port 261 portable computer 73 portal 261 portmanteau word 261 positioning 261 positive 261 postal card 49 post-buy analysis 261 postediting 261 poster 262 poster artist 262 poster board 262 poster panel 262 post-ford ism 262 post-industrial society 262 postjournalism era 262 postmodern condition 262— 263 post mode rn i s m 263—264 postmodern world 264 post-national ism 264 post prod net ion 264 postscri pi 264 postsynchronization 264 potential 264 potential audience 264, 270 potentiality for success 264 potential reach 264 preciosity 264 precision 264 preconception 265 preempt 265 preemption 262 preemptive censorship 265 preemptive program 265 preface 133 prepress production 265 preprint 265 prerequisite for universal network access 265 presentation 265 presentational media 332 press 265 press baron, press lord 265 press conference 265 press kil 265 press notice 265 press office 265 press officer 266 press release 266 price umbrella 340 primarily orality, secondary orality 266 prime time, peak lime 266 principal 265 principal cause 265 principal group 147 principal item 266 principle 266 principle of operation 266 princi pie of performativity 266 print 266 printer 267 printer paging 248 printer's errors 271 printer's sheet 298 private and corporate-subsi­ dized media 205 private and public communi­ cation 267 privalizalion of information which is of public rele­ vance 267 problem-by-problem ap­ proach to comperalive analysis 267 problem of content control 267-268 process of literary communi­ cation 268 processor 269 producer 269, 271 professional self-regulation 269 profit-driven business 66 program block269 program making 191 program rating 269 programsource definition 269 program type definitions 270 program typology 270 programmable terminal 327 promo 271 promotion 271 promotional announcements 271 proofreader 271 propaganda 271 prosumer 271 protection of data, privacy and consumers 271 —272 protection of image rights 271 proleclion of intellectual property 272 protective jacket 178 prelector 272 protocol 272 provider 272 psendoneiwork 272 pseudonym 23 pseudonymous work 272 psych ographics 272 public accountability 273 public affairs programs 270 public arts 273 publication 273 public broadcasting 49 Public Broadcasting Service (PBS) 49 public censorship 273 public culturalist model 87 public diplomacy 274 public interest 274 publicity 274 publicity agent 274 publicity campaign 274 publicity department 274 publicity man 274 public journalism 54 public network 223 public opinion manipulation 274 public opinion market 274 public opinion poll 259, 275 public policy 275 public relations 165, 275 public service 341 public service ethos 275 public-service monopoly or a regulated duopoly 204 public sphere 276 public sphere grounded in an oral tradition 276 public television 276, 325 public utterance 343 publisher 2 7 6 - 2 7 7 publisher as conductor 277 publisher's interim statement 277